Gyms & training.

Clear coaching, everyday habits and distinct club identities.

Change industry

These businesses and details are fictional. Photography is illustrative. Explore each complete design as a reference for your own project.

Direction 01
Tempo Training
The page presents programme fit and practical commitment before membership.
Inside the design
Training paths, How it works, The coaching approach
Visual character
Editorial / Plus Jakarta Sans
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design
Direction 02
Foundry Movement
Industrial typography is balanced by explanatory coaching copy rather than aggressive performance claims.
Inside the design
The workshop, Session formats, How it works
Visual character
Editorial / Anton
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design
Direction 03
Long Game
The identity replaces transformation language with a useful discussion of time and support.
Inside the design
The longer view, Ways to train, Questions
Visual character
Editorial / DM Serif Display
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design
Direction 04
Shipyard Barbell
Loud and direct: memberships priced up front, a free first week and no-contract answers.
Inside the design
Start here, Memberships, Questions
Visual character
Bold / Barlow Condensed
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design
Direction 05
Form Works Training
A training manual with the room to back it up.
Inside the design
Training, Start here, The training floor
Visual character
Modern / Space Grotesk
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design
Direction 06
Daybreak Training Club
An athletic club poster with practical session choices.
Inside the design
Sessions, The daily habit, Questions
Visual character
Bold / Barlow Condensed
Open full design
Look beyond the first screen
A closer look at the page content. The full concept includes its own mobile layout and working section navigation.Open full design